Here to meet all your boating needs
Pharo Marine is your full-service boating partner servicing southern Wisconsin.
Celebrating Over 40 Years of Boating Excellence in Madison
Since 1990, Pharo Marine has been a cornerstone in the Madison boating community. We’re not just a boat dealership; we’re your partners in navigating the waters of boat ownership.
Our commitment to quality, from sales to maintenance, ensures that every boating adventure is seamless, safe, and enjoyable.
Since 1990
What We Do
New boats
Discover the latest in boating innovation and style with our new boats. From sleek pontoons to powerful deck boats and the esteemed Lund fishing boats, we have something for every water enthusiast.
Pre-owned boats
Explore our curated selection of pre-owned boats, where quality meets value. Each vessel is meticulously inspected to ensure it meets our high standards of performance and safety.
Boat trailers
Secure and transport your boat with confidence. Designed to accommodate a variety of sizes and styles, our trailers ensure your dream boat is supported and protected on every journey.
Maintenance & Repairs
Keep your craft in peak condition with our comprehensive maintenance, repairs, and tune-ups. Our skilled techs are dedicated to ensuring your boat operates smoothly and efficiently, offering everything from routine maintenance to complex repairs.
Boat storage
Safeguard your boat during the off-season with our secure boat storage solutions. We offer both indoor and outdoor options to protect your vessel from the elements, ensuring it stays in pristine condition year-round.
Boating accessories
Outfit your boat with our selection of premium boating accessories, ensuring safety and fun on the water. We’ve got life jackets for all ages, reliable anchors for secure mooring, durable tow ropes for water sports enthusiasts, and more.
Find Your Dream Boat Today
Ready to make waves? We’ll guide you through our range of new & pre-owned boats, ensuring you find the ideal match for your water adventures.